Marketing & Business Development Support
Our Marketing & Business Development team, led by Rebecca Foley, work side-by-side with you to develop your personal brand, create winning strategies to identify and attract new-business opportunities and support you in growing your online presence to increase the exposure of your practice. The support you receive from the team is truly customised to your needs and trends in the market.
The Marketing team’s expertise include:
- Marketing Strategy
- Search Engine Optimisation
- Graphic Design
- New-Business Development
- Client Relationship Management
- Email and Direct Marketing
When you join us an important part of your induction to the firm will be to meet with Rebecca to start the work of supporting your visibility among your clients and in your marketplace.
In increasingly dynamic and competitive markets, the businesses that are most likely to succeed are those that are client-centric and understand the expectations, wants, and needs of their customers. We offer you the opportunity to join a business whose purpose and market segmentation reflects an understanding of the power of a unique, multi-disciplinary approach that is focused on helping our clients achieve competitive success through their people.
Our team will work with you to develop a marketing strategy to help you to penetrate your target market, develop your service offering, build and grow your existing client relationships and expand your reach to identify and win new business.
As part of your induction to the firm, the marketing department will work with you to hone your personal brand and develop your professional bio for the Abbiss Cadres website. We will also work with you to develop an announcement article, newsletter and social media posts, to ensure you hit the ground running.
The design and copy of any client/prospect-facing communications is vital to maintain the Abbiss Cadres brand and to ultimately win new clients. As part of your induction, you will receive a full copy of our brand guidelines and templates that you can use to develop proposals and pitches that are personal to the prospect. Marketing can work alongside you to develop these templates for your practice area.
You will be provided with a wide range of branded collateral to aid you in your client communications. These include logos, PowerPoint templates, brochures, proposal templates, Word templates, business card templates, virtual meeting backgrounds and more.
A CRM is technology used to manage interactions with clients and potential clients. It can be used to store all your client data and communications. You can also use CRM to set reminders to reconnect and to send out automated or mass emails to your contacts. At Abbiss Cadres, we use Salesforce, a leading CRM platform. If you choose, we can help to get set you up with Salesforce and integrate this with your Outlook, so you can automate your contact database management.